Most small startup businesses think having a business vision statement is unimportant.
“Why not just set up a store and open your products and services to the public, right? It should be as easy as that. Why need a business vision statement when it’s just common sense?”
Although there’s nothing wrong with this if you are content with just selling and profiting from your small business, you will need a business vision statement if you want to grow. To be the best in your industry and reach your business’s full potential, you should have a vision statement.
What Is a Business Vision Statement?
We understand that almost every entrepreneur’s main point for establishing a business is to make a livelihood, gain independence, and make a profit. But, ask the why. Why this particular business? Why a dress shop, motorcycle parts shop, or a travelling agency?
There must be a reason, as every business starts with a vision.
A business vision is a destination where you want your business to go.
It guides the people working in a particular organisation to achieve this vision, and it is a statement that should reflect the company’s ideals. Because it serves as a guide to all the staff working under an organisation, this must be communicated clearly.
Why Is a Business Vision Statement Important?
If you’ve watched the movie Ratatouille, the restaurant’s founder and previous owner, Auguste Gusteau, believed in this motto, “Anyone can cook.” This motto was instilled in the restaurant’s only female chef, Colette. This Gusteau’s ideal has helped her convince Skinner, the movie’s antagonist and the restaurant’s new owner, to employ Linguini even without cooking experience.
It was also why she returned to the restaurant to help Linguini prepare food for the critic, despite discovering that the rat was the real chef and not Linguini.
Although “Anyone can cook” is a motto or core value, not a vision, it was believed by Colette and has guided her in her work as a chef. Imagine if your business vision statement was as clear, effective, and impactful as this.
Imagine what if your staff understood your vision like Colette. Imagine how motivated they will feel if they work with you towards a single goal, even at difficult times.
As an entrepreneur, there’s no reason you shouldn’t want these perks.
How to Write a Business Vision Statement?
- Be specific
- Write in the present tense
- Make it simple and short
- Be clear
- Make it exciting
- Make it relatable
Don’t use a generic business vision statement, such as “to become successful.” Your vision statement should specify your desired outcome, such as the kind of success you want. You want your staff and investors to avoid making assumptions about your vision statement.
Write in the present tense.
You’re building the future in the present. Like the youngsters say nowadays, “you manifest it.” Besides, you and your team are working towards this vision at present.
Make it simple and short.
Your business vision statement should be easy to remember. You don’t have to use fancy, cute, or complicated words. The goal is to make it easy for your staff to remember it, and that’s by keeping it simple and short—no more than two sentences.
Aside from making your business vision simple and short, another way to make it clear is to ensure that it also adheres to your business’s core values. If not, it will confuse your staff, or they might not take your vision seriously.
Make it exciting.
To make your business vision sound exciting, it should be ambitious but achievable in a particular time frame. A business vision statement changes. Once you reach it, you create a new one.
Make it relatable.
It will be easier for your staff and investors to memorise it by making it relatable. One way to do it is to mention the right people involved, for example, the workers or the type of customers you have (teens, women, parents, etc.).
Contact us today if you need help or more tips on creating a business vision statement!